Experience Flow

๐ŸŽฌ Snowball AR: Shoot Snowmen with Lasers in Your Environment

As part of the *Red One* movieโ€™s main ad campaign, Amazon/MGM approached us to create an immersive augmented reality (AR) experience. The result? Players can shoot snowmen with lasers and rack up points in a fun, interactive game. This was one of the first major ad campaigns to feature Snapchatโ€™s new Leaderboard feature, bringing the *Red One* movie's characters into users' real-world environments, while also pushing the limits of AR technology. The 3D modeling for the snowmen was a creative challenge that allowed us to integrate Hollywood movie characters in an entirely new way.

โœจ Experience

๐ŸŽฎ Gameplay Mechanics

The gameplay is all about shooting snowmen with lasers and gaining points for each successful shot. Players can hit the body or head of snowmen, each with different health points and visual effects triggered based on where theyโ€™re hit:

Experience Flow

โšก Real-Time Effects & Audio

Experience Flow

๐ŸŽฏ Shooting Snowmen

  1. ๐Ÿ‘พ Intro: Players tap to start the game and receive basic instructions.
  2. Intro Example
  3. ๐Ÿ“Š Gameplay: Snowmen appear at random intervals and the player must shoot them before they disappear.
  4. Intro Example
  5. ๐Ÿ’ฅ Reaction: Snowmen react differently based on where they are hit, with dynamic visual and audio feedback.
  6. Intro Example
  7. ๐ŸŽž๏ธ Outro: The experience ends with a high score display and a chance to retry.
  8. Intro Example

๐Ÿ› ๏ธ Under the Hood

๐Ÿ“ฆ Tech Stack

๐ŸŽถ Audio & Visual Assets

We integrated movie assets to create a truly immersive experience:

โš™๏ธ AR Game: Snowmen vs. Player

๐Ÿ“Š Outcomes

"The *Snowball* AR experience brought *Red One* to life in a whole new way, engaging users and immersing them in the filmโ€™s world. By blending AR with the movieโ€™s characters and storyline, we helped Amazon/MGM create an interactive and fun promotion that kept users coming back for more."
Experience Flow

๐ŸŽ–๏ธ Credits

๐Ÿ“š More Work

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Case Study 3

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