Experience Flow

🎬 Snapchat Lens: Naughty or Nice

As part of the Red One movie's main ad campaign, we developed an interactive Snapchat lens where users could determine if they were naughty or nice based on their reactions. With real-time effects triggered by the result, and synced with the movie’s soundtrack, this lens engaged millions of users globally and brought the film’s promotion to life in a fun, interactive way.

✨ Experience

πŸŽ₯ Visuals & Motion

The Snapchat lens was designed to create an immersive experience with real-time facial transformations:

Visual Example

⚑ Quick Explainers

Quick Explanation

πŸ•ΉοΈ Start-to-Finish Experience

  1. πŸ‘‹ Intro: The user taps to begin the Naughty or Nice experience.
  2. Intro Example
  3. πŸ“Š Gameplay: The outcome of the user’s actions determines if they’re naughty or nice.
  4. Gameplay Example
  5. πŸ’₯ Reaction: Krampus reacts differently depending on the outcome.
  6. Reaction Example
  7. 🎞️ Outro: The final screen displays the user’s result with an option to retry.
  8. Outro Example
Experience Flow

πŸ› οΈ Under the Hood

πŸ“¦ Tech Stack

🎢 Audio & Visual Assets

We incorporated authentic movie assets for a fully immersive experience:

βš™οΈ Real-Time Effects: Dynamic Interactions

πŸ“Š Outcomes

"This Snapchat lens was an amazing way to get users engaged in Red One’s campaign. The combination of real-time effects, movie audio, and interactive features created a fun and memorable experience for millions of users!"

πŸŽ–οΈ Credits

πŸ“š More Work

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Case Study 1

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Case Study 3

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