As part of the Red One movie's main ad campaign, we developed an interactive Snapchat lens where users could determine if they were naughty or nice based on their reactions. With real-time effects triggered by the result, and synced with the movieβs soundtrack, this lens engaged millions of users globally and brought the filmβs promotion to life in a fun, interactive way.
The Snapchat lens was designed to create an immersive experience with real-time facial transformations:
We incorporated authentic movie assets for a fully immersive experience:
"This Snapchat lens was an amazing way to get users engaged in Red Oneβs campaign. The combination of real-time effects, movie audio, and interactive features created a fun and memorable experience for millions of users!"
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