Amazon/MGM and AMC approached us with a unique challenge: to bring the main character of their Christmas blockbuster, Red One, into an interactive 3D experience deployed entirely in-browser. Given the need for seamless cross-device functionality and high visual fidelity, 8th Wall and A-Frame were the ideal choices. The result? A high-energy WebAR experience where users could interact with Krampus in a fully immersive, gamified way.
The experience was designed with fluid motion and cinematic quality. We ensured:
We integrated official movie assets to create a truly immersive experience:
function setAnimationClip(clipName, loop = 'once') {
if (krampusModel) {
krampusModel.setAttribute('animation-mixer', `clip: ${clipName}; loop: ${loop}; timeScale: 1`);
console.log(`Set animation clip to: ${clipName} with loop: ${loop}`);
} else {
console.warn('Krampus model not available for setting animation.');
}
}
"This experience was a fantastic way to bridge interactive storytelling and blockbuster promotion. The seamless execution between animation, user input, and tracking helped us create something truly engaging."
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