Experience Flow

๐ŸŽฌ Interactive Slap Fight, For a Hollywood Blockbuster

Amazon/MGM and AMC approached us with a unique challenge: to bring the main character of their Christmas blockbuster, Red One, into an interactive 3D experience deployed entirely in-browser. Given the need for seamless cross-device functionality and high visual fidelity, 8th Wall and A-Frame were the ideal choices. The result? A high-energy WebAR experience where users could interact with Krampus in a fully immersive, gamified way.

โœจ Experience

๐ŸŽฅ Visuals & Motion

The experience was designed with fluid motion and cinematic quality. We ensured:

Visual Example

โšก Quick Explainers

Quick Explanation

๐Ÿ•น๏ธ Start-to-Finish Experience

  1. ๐Ÿ‘‹ Intro: Users tap โ€˜Startโ€™ to begin.
  2. Intro Example
  3. ๐Ÿ“Š Gameplay: A meter animation challenges users to time their slap.
  4. Gameplay Example
  5. ๐Ÿ’ฅ Reaction: Krampus reacts differently depending on the score.
  6. Reaction Example
  7. ๐ŸŽž๏ธ Outro: The scene transitions into a final animation + ticket CTA.
  8. Outro Example
Experience Flow

๐Ÿ› ๏ธ Under the Hood

๐Ÿ“ฆ Tech Stack

๐ŸŽถ Licensed Audio & Visual Assets

We integrated official movie assets to create a truly immersive experience:

โš™๏ธ 3D Krampus Model: Balancing Fidelity & Performance

Experience Flow
function setAnimationClip(clipName, loop = 'once') {
    if (krampusModel) {
        krampusModel.setAttribute('animation-mixer', `clip: ${clipName}; loop: ${loop}; timeScale: 1`);
        console.log(`Set animation clip to: ${clipName} with loop: ${loop}`);
    } else {
        console.warn('Krampus model not available for setting animation.');
    }
}

๐Ÿ“Š Outcomes

"This experience was a fantastic way to bridge interactive storytelling and blockbuster promotion. The seamless execution between animation, user input, and tracking helped us create something truly engaging."

๐ŸŽ–๏ธ Credits

๐Ÿ‘ฝ Other Experiences

Explore other projects i've worked on:

Case Study 1

Brief description of case study 1...

Case Study 2

Brief description of case study 2...

Case Study 3

Brief description of case study 3...