🎮 Interactive Gameplay

The experience combines physical interaction with augmented reality. Upon scanning the Amazon box, users watch as the box explodes and the characters of *Red One* appear in their environment. Key features include:

• ✅ Explosive Box Animation: The box comes to life, bursting with snow and characters.
• ✅ Character Interactions: Players can engage with characters as they explode out of the box.
• ✅ Naughty or Nice Game: Users decide if they are naughty or nice, influencing the outcome of the experience.

⚡ Real-Time Effects & Audio

• 🔊 Movie Audio Integration: *Red One* soundtrack and sound effects immerse users in the experience.
• ❄️ Snow Effects: Snow particles explode out of the box, adding a realistic and exciting touch to the AR experience.
• 🎯 Naughty or Nice Interaction: A dynamic and interactive outcome where users decide their fate with the characters.

🎯 Naughty or Nice Interaction

1. 💥 Explosion of Snowmen: As the box explodes, snowmen characters from *Red One* burst out into the environment.

2. 💡 Title Card & CTA: A title card appears, followed by a CTA to buy tickets for the movie.

3. 🎮 Interactive Outcome: Users are invited to participate in the *Naughty or Nice* experience, triggered by their interaction with the AR elements.

📦 Tech Stack

• 🌐 8th Wall – Used for AR tracking and web deployment, creating a seamless experience between the real world and the virtual.
• 🎮 A-Frame – 3D rendering and animations powered by A-Frame.
• 🎥 Blender – 3D models for the snowmen were created in Blender, optimized for real-time AR interaction.
• 📊 Google Analytics – Track user actions and participation through the experience, including photo captures and interaction events.

🎶 Movie Audio & Visual Assets

Official assets from *Red One* were integrated into the experience:

• 🔊 Soundtrack: Key soundtrack pieces and sound effects were used to bring the AR experience to life.
• 🎥 Character Models: 3D models of the snowmen characters were designed in Blender to match the movie's aesthetic.

⚙️ Explosive AR Experience

• ✅ Interactive AR Boxes: The Amazon boxes explode with snow particles and characters from *Red One* when scanned.
• ✅ Seamless Animation & Effects: Character animations, snow explosions, and a CTA to buy tickets.
• ✅ Naughty or Nice Experience: Integrated into the AR, providing an interactive choice for the user.